10 More Things To Do During The Lockdown
It has been a few days since the lockdown began in many countries, with some countries even extending their timelines.
In our previous post, we have shared with our readers the top 10 Things You Could Do With Your Time During The Lockdown period to support your business.
Here are 10 more ideas that are worth spending your time on while you continue to work from home or staying indoors during the Covid-19 crisis.
1. Organize Your Online Presence
Update your company’s best promoter: your website.
Do not forget your social networks. Review and create a communication strategy. Determine which networks you should have a larger presence and what content to publish.
Organise your customer and prospect database and design an email marketing strategy with regular valuable content.
2. Reevaluate Launch Dates
Postpone your product launch to avoid the news being lost amidst the current crisis.
This doesn’t mean you can’t talk about what you’re selling, just that these days you have to do it very carefully and tactfully.
3. Support Your Suppliers
Pay your suppliers without delay, even if they have a 90 days payment policy. These are hard times, and they also have payments to make.
For many businesses, sales are slow. We must all do our part and consider the impact on those around us. It is time to help each other and move forward.
4. Brainstorm with Colleagues
Get your colleagues and come up with solutions that might not have occurred to us if we were alone.
Everyone at this time needs help. Find or set up groups on social media with whom you can share tips on handling different situations (e.g., team support and customer concern resolution).
5. Think About Your Business Purpose
A business without a purpose is a business without a soul. Think about what is the purpose of your business. Continue running your business with purpose and passion.
6. Explore Alternate Providers
Don’t put all your eggs in one basket. Identify alternative suppliers to continue supplying your business.
If one supplier is unable to provide you during crises and lockdown, you will always have another supplier to fall back on.
7. Identify Potential Markets
Companies have been thinking about exporting to other countries to offset the impact of the exchange rate given the rise of the dollar in some countries.
If you are identifying other markets to expand to, here are five considerations to keep in mind:
- Analyze the existing competition
- Identify potential customers
- Evaluate the pricing structure
- Define how you will position your brand
- Consider the resources available.
8. Content Creation
Content creation allows you to engage your audience and always be on their mind. Provide relevant information such that your content will appear when looking for something related.
Content creation takes time, so use this time to prepare relevant content for your audience to share with them over the next few months.
9. Learn Something New
Do something for which you never had the time to do. Upgrade your skills, improve yourself.
Look at what improvements you want to make in your profile. What would you like to know more about? Make those improvements.
10. Prospect Customers
Never depend on just a few clients. Find new clients as this minimizes risk and dependency on them.
Always be prepared for the loss of a large client. The loss of a great client happens often, not just now, during this COVID-19 crisis.
Just because you are in lockdown does not mean you and your business cannot grow and thrive. This period may be difficult, but it also presents a plethora of opportunities for you to do things in the backlog.
Do the worthwhile ideas we have shared above to ensure that your business will continue running during these trying times. Most importantly, listen to health authorities’ advice: take care of your health as you do with your customers and business. It’s your biggest wealth.
Is your business impacted by the Covid-19 outbreak? Let us know your thoughts in our survey: Impact of Covid-19 on Your Business.
Contact us if you have any questions.